General FAQ

Wikipedia defines an auction as "...a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder." Auctions are nothing new and have been a popular medium for selling antiques, collectibles, livestock, wine, works of art, and also koi!

Koi auctions have consistently proven popular in Japan, starting off with local farming co-ops, breeder's organizations, and also larger breeders holding their own individual auctions as well. A recent auction at Sakai Fish Farm saw a kohaku sell for the equivalent of $1.7 million!!!

While these in-person auctions require either you (if allowed) or a dealer bidding on your behalf to be in attendance, an internet auction allows you to bid directly from the comfort of your home, office, or mobile device. All the koi up for auction during the set period are presented at the same time, and depending on the auction schedule you will have a week or more to bid. In-person auctions involve very actively watching for your koi to come to the auction block, and then a very furious round of bidding ensues. The whole process can be exhausting to say the least! Our internet-based auction allows you time to review the koi you are interested in without the stress and without the "psychology" of bidding wars that can often ensue when you bid in the flesh.

Most koi are purchased after seeing the koi in person, or after seeing a photo and/or video and consulting with a dealer about the koi in question.

Koi selected for auction have been hand-selected by us and are ones that we think will create a "buzz" and help those bidding and watching the auction to join in the learning process to see what makes a good koi and drives demand.

Searching out quality koi is no easy task. The buyer often wonders if the potential that a koi displays justifies the price that is being asked. When buying koi from auction, it is the buyer that set the price and not the seller. With ever bid made, that individual koi receives a vote of confidence from a hobbyist that can see its future potential. This is market dynamics in motion and the buyer can take satisfaction in knowing that they paid only what they or other bidders were willing to pay.

With that being said, there are some real bargains to be had sometimes! Check back often and follow a koi that catches your eye to see what happens.You may see something in a koi that no one else does which allows you to get it for much less than if it was individually priced! Honing your skills at hunting koi with hidden potential becomes your tool for adding great koi to your collection.

Koi that are up for auction have been quarantined and are ready to ship soon after the winning bid is made. We may from time to time allow auction koi to be grown on in our mud ponds for an extra fee. Space is limited, so this offer is not available for all koi.

Both the online store and auction systems are complex pieces of software that were developed separately. Unfortunately, it is very difficult to get them to interface gracefully so in the interest of functionality, we decided to keep them separate.

We apologize for the inconvenience, but hope you will find that both the store and auction system independently meet your needs.


Bidding is easy, but you’ll need to register first!

You will first need to create an account by going to our registration page. After registration is complete, your password will be sent you to via email. Using this password and the user name that you selected, please login to the site and you will then be able to bid on koi.

For more detailed information on the process, please refer to the “How to Bid” section of our FAQ page.